You'll find all the usual traditional Chinese festivals from Chinese New Year to Mid-Autumn festival, but there is another festival here you'll find nowhere else and that is the Yibin Liquor God Festival, running from December 17-19. Propitiations to the liquor god take the form of performances, Chinese drumming, mock "sacrificial" ceremonies, and improptu singing and dancing (there is liquor involved after all), all at the foot of Liquor God Hill.

If you happen to make it you might find the ceremony to unfold somewhat mechanically, but that's to be expected of a festival fully designed and delivered by a big corporation. Yes, this festival is the promotional brainchild of WuLiangYe, Yibin's oldest and most prestigious distiller, but you've got to give them credit for trying to add a little color to the local cultural scene.

If you have any helpful information to offer about Yibin art and entertainment, let us know about it, either in the comments section below. Chinatravel and legions of travelers will forever be grateful to you for it!