Qiangtang Market, Naqu Market and Renmin Shangchang, all located on the main drag of Zhejiang Zhong Lu, offer cashmere goods combed straight from the goats bred here (the locals refer to it as "soft gold"). Among the Chinese, Nagchu is also known for its in rare and expensive medicinal herbs, including caladium, wormgrass, Saussurea involucrate and musk.